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Analytics & Revenue

Track what's working and what's making money. Views matter, but revenue is what counts.

Dashboard Overview

Open Dashboard → Analytics to see your full analytics view. Every published post shows its key metrics, score, and any attributed revenue. Account-level stats (followers, total likes) are also shown.

Views
Total video plays
Likes
Heart reactions
Comments
Replies & discussions
Shares
Sends & reposts

Each post also shows its score (Dead / Testing / Promising / Winner) and any revenue attributed to it. Revenue shows on a timeline chart so you can see which posts are driving conversions over time.

How Analytics Are Collected

Pulled every 12 hours via Postiz API
  • → LarryLoop fetches updated stats for all published posts twice a day
  • → Stats are stored and used to score each post
  • → The Loop's iteration engine reads from these scores weekly

Analytics aren't real-time — there's up to a 12-hour lag. For live stats, check TikTok or Instagram directly.

Post Scoring

Every post gets a score based on how it performs. This score drives the iteration engine — see The Loop for full details.

Score breakdown
Views
50%
Engagement rate (likes + comments + shares / views)
30%
Download clicks (UTM-tracked link-in-bio)
20%
Dead
Low views, no traction
Testing
Not enough data yet
Promising
Growing momentum
Winner
High performance

Revenue Tracking

Connect your Stripe, RevenueCat, and/or Shopify accounts to see which posts are actually driving revenue — not just views. All are optional and can be added during onboarding (step 4: Revenue) or later in Settings → Profile.

Stripe (for web & SaaS apps)

Paste your Stripe API Key into Settings → Profile → Stripe API Key. LarryLoop will pull charges and subscriptions and display them on your analytics timeline.

Where to find your Stripe Restricted Key
  1. 1. Go to dashboard.stripe.com/apikeys
  2. 2. Click "Create restricted key"
  3. 3. Give it a name (e.g. "LarryLoop")
  4. 4. Set Customers: Read and Charges: Read
  5. 5. Copy the key and paste it into LarryLoop

Use a Restricted Key, not your Secret Key. LarryLoop only needs read access to pull revenue data.

RevenueCat (for mobile apps)

If your app uses RevenueCat for in-app purchases, add your RevenueCat API Key and Project ID in Settings → Profile to track subscription conversions.

Where to find your RevenueCat Project ID
  1. 1. Log into app.revenuecat.com
  2. 2. Go to your project → Settings
  3. 3. Copy the Project ID from the top of the page
  4. 4. Paste it (along with your API Key) into LarryLoop under Settings → Profile

Shopify (for e-commerce stores)

Connect your Shopify store to pull daily sales data via ShopifyQL. Add your Store URL and Admin API Access Token in Settings → Profile.

How to create a Shopify Custom App
  1. 1. Go to your Shopify Admin
  2. 2. Click Settings → Apps → Develop apps
  3. 3. Click Create an app and give it a name (e.g. "LarryLoop")
  4. 4. Under Configuration → Admin API access scopes, enable read_reports
  5. 5. Click Save, then Install app
  6. 6. Copy the Admin API access token (starts with shpat_)
  7. 7. Paste the token and your store URL into LarryLoop

The read_reports scope is required for ShopifyQL queries. LarryLoop uses this to pull daily sales totals — it cannot read or modify customer data, orders, or products.

Revenue Attribution

Download click tracking uses UTM parameters on your link-in-bio. When a user clicks through from your TikTok or Instagram content and converts, that revenue is attributed to the post.

  • →Download clicks account for 20% of a post's score
  • →Revenue shows on each post card and in the analytics timeline chart
  • →Posts that convert get a higher score — The Loop prioritises them in the next batch
The Loop