Docs

Content & Scheduling

How to generate content, configure your schedule, and let LarryLoop run on autopilot.

The Generate Modal

From your dashboard, click "Generate Content". This opens the generate modal — your control panel for creating a new batch of posts.

Posts per day

How many posts to publish each day. Options are 1, 2, 3, or 4 — gated by plan:

Starter
Up to 1/day
Growth
Up to 3/day
Scale
Up to 4/day

If you exceed your remaining post allowance for the month, LarryLoop will warn you and block the generate until you upgrade or your allowance resets.

Automate content for

How many weeks of content to generate in this batch:

1 week
2 weeks
Posting times
1 post/day

Pick a single time. That's it.

2+ posts/day — Auto spacing

LarryLoop spreads posts evenly across the day. Just set posts-per-day and it handles the rest.

2+ posts/day — Custom times

Enter specific posting times (e.g. 9:00am, 1:00pm, 7:00pm). Great if you know when your audience is most active.

All times are timezone-aware. Set your timezone in Settings so posts go out at the right local time.

Visual style

Override your default style for this batch. Options:

Photorealistic
High-quality lifestyle imagery
Illustrated
Flat, stylized artwork
Minimal
Clean backgrounds, bold text
Product-focused
App screenshots + UI callouts
Posting mode (TikTok only)

Choose Draft — TikTok sends you a notification, you add music in the app and publish — or Live — fully automatic. Draft gets better reach. Instagram is always posted live (carousels, no draft mode).

See Connecting Accounts for the full breakdown.

Account selection
  • TikTok: single-select — pick one account per batch
  • Instagram: multi-select — you can post to multiple accounts at once (marked "Always Live")
Custom instructions

Free-text field for extra guidance to the AI for this batch. Examples: "Focus on the bedroom feature", "Use a calm, peaceful tone", "Always end with a call to download"

Use custom instructions to push a specific feature or promotion. These override your default content rules for this batch only.

What Happens After You Generate

Once you hit "Generate", LarryLoop does this in the background:

1
Research

The AI analyzes your niche — competitor content, trending hooks, what's working in your space.

2
Hooks + prompts

Unique hook (opening line) for each post is generated, along with image prompts tailored to your niche and past performance.

3
Images

Slides are generated using OpenAI gpt-image-1.5. Images are batched to save cost — expect 10–30 minutes.

4
Overlays

Text overlays and captions are applied to each slide.

5
Schedule

Posts are queued at the times you selected, timezone-aware. A cron runs every 15 minutes to publish anything that's due.

Posts appear as "Pending" until images are ready. If a post time arrives before images finish, it publishes as soon as they're done — usually only a few minutes late.

Weekly Auto-Generation

LarryLoop automatically refills your schedule every week so you never run dry.

Runs Sunday 2:00am UTC
  • → Checks how many posts are scheduled for the coming week
  • → If you're below your weekly target (posts per day × 7), it generates the missing amount
  • → Uses your project's existing settings — style, niche, and connected accounts
  • → Only runs for paid subscribers (skips accounts with no active plan)

Once set up, you genuinely don't need to touch LarryLoop week-to-week. The system generates content, posts it, scores it, and improves it — all automatically.